What’s New on the Green Scene
Consumers’ interest in being green has never been so high.
BY BARBARA BALLINGER
The latest environmentally friendly home features aren’t just good for the planet — they look great and are a huge draw for conscientious buyers, too.
From energy-efficient light bulbs to solar-paneled roofs, consumers have gravitated to the idea that they can help the earth by making smarter purchases and lifestyle decisions, even if it’s not always cheap or easy. Many of these changes are happening in their homes, thanks also to manufacturers, builders, and architects who are encouraging green products.
What’s Made Us So Green? “Interest in being green has moved across the country — it’s no longer just for wacky Californians,” says Matt Golden, who founded Sustainable Spaces Inc. in San Francisco three years ago. The company performs environmental audits on homes, which tests for energy efficiency, indoor air quality, and other factors.
There are plenty of reasons why focusing on the environment has become so popular lately. Some people thank Al Gore’s documentary An Inconvenient Truth. Others point to a growing body of green building standards, advocated by groups such as the National Association of Home Builders and the U.S. Green Building Council. Another factor, of course, is rising energy prices, which has forced Americans to rethink everyday habits and purchases.
Experts say one thing’s clear: The trend isn’t limited to one age group, demographic, or geographic area.
“Empty-nester clients like the low energy efficiency, and younger couples gravitate because of environmental concerns and the healthier indoor air quality,” says St. Louis builder Matt Belcher, chairman of his local Home Builders Association’s Green Building Council.
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